Loft Questionnaire

Hello, we are Fashion Communication and Promotion students doing some primary research on whether an American brand would survive in the UK market. Here are two quick questions and all the information you write down will be anonymous and confidential. Who you like to continue?

Gender
Male

Female


How old are you?

Under 18 19 – 30 31 – 40 41 – 50 51 – 60 60+


Have you heard of the American store Loft?

Yes No


Here is an image of their summer collection

Would it be somewhere you would be interested in shopping at if it entered the UK?

Yes No






Do you think that Loft has any similar competitors in the UK?
Yes No

If yes, who?

_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________


We have done this questionnaire to see if there is any chance that the brand Loft would be able to survive in the UK and if people would be interested in the brand!

Results on the 15 I asked

15 women

6 18
5 19 - 30
2 31 - 40
2 41 - 50

3 had heard of Loft

15 said they would shops there

Competitors was
Next
Gap
Zara
H&M