Ann Taylor Questionnaire

Hello, we are Fashion Communication and Promotion students doing some primary research on whether an American brand would survive in the UK market. Here are two quick questions and all the information you write down will be anonymous and confidential. Who you like to continue?

Gender

 Male

Female


How old are you?

Under 18 19 – 30 31 – 40 41 – 50 51 – 60 60+


Have you heard of the American store Ann Taylor?

Yes No


Here are images of their summer collection

Would it be somewhere you would be interested in shopping at if it entered the UK?

Yes No






Do you think that Ann Taylor has any similar competitors in the UK?
Yes No

If yes, who?

___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

We have done this questionnaire to see if there is any chance that the brand Ann Taylor would be able to survive in the UK and if people would be interested in the brand!


I've done 15 people and these are the results I got,

15 Females,

7 19 - 30 year olds
5 31 - 40 year olds
3 41 - 50 year olds

One had heard of Ann Taylor

14 said they would be interested in shopping there
1 said they wasn't sure - had to see it in person

Competitors said were
Marks and Spencers
Wallis
Debenhams
Gap