An idea for the big idea

In the seminar today I made a moodboard based on traditional British heritage with a hint of glamour I thought it could be an idea for the advertisements and theme of the Ann Taylor store in the UK. The woman did like it but if you had any better ideas then we'll forget about this but I thought it could be a starting point.

I also thought it would be a good idea to go down this theme as from the people I asked people said it was too expensive so by giving it this colour scheme it makes it have a more luxurious feel to it.

Words

These are words I have collected from people I have asked about Loft and Ann Taylor

Celebrity Endorsement

If we are thinking of promoting through celebrities here is an article about how Marks and Spencers sales increased because of Jamie RedKnapp. ( and Marks and Spencers is a competitor of Ann Taylor)

Marks & Spencer saw sales increase over the last three months, helped by celebrity endorsements from the likes of the England football team and ex-player Jamie Redknapp as well as the World Cup. But new boss Marc Bolland admitted that the recent budget has made the company cautious about the outlook for consumer confidence and spending.

Presiding over his first set of figures since being lured away from supermarket Wm Morrison, Bolland announced M&S's third consecutive quarterly rise in sales.
The retailer has scored some notable successes in clothing by relying on celebrity endorsement. In May, footballer-turned-Sky Sports pundit Jamie Redknapp became the face of M&S menswear and he has already helped sell 38,000 polo shirts. M&S also sold 5,000 replicas of the suits worn by the England football squad, despite the team's disappointingly early exit from the tournament.


The World Cup also saw M&S launch a promotion for branded beers which had a surprising knock-on effect on its own-brand beer – one of many recently introduced lines for the retailer. Sales of M&S beer doubled during the promotion of branded beers.
As it says that the footballer help sell polo shirts and suits we could possibly get a celebrity which is very similar to Ann Taylor and then this could be a point of them selling more products.


http://www.guardian.co.uk/business/2010/jul/07/marks-and-spencer-sales-figures

colour scheme maybe?

Loft Questionnaire

Hello, we are Fashion Communication and Promotion students doing some primary research on whether an American brand would survive in the UK market. Here are two quick questions and all the information you write down will be anonymous and confidential. Who you like to continue?

Gender
Male

Female


How old are you?

Under 18 19 – 30 31 – 40 41 – 50 51 – 60 60+


Have you heard of the American store Loft?

Yes No


Here is an image of their summer collection

Would it be somewhere you would be interested in shopping at if it entered the UK?

Yes No






Do you think that Loft has any similar competitors in the UK?
Yes No

If yes, who?

_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________


We have done this questionnaire to see if there is any chance that the brand Loft would be able to survive in the UK and if people would be interested in the brand!

Results on the 15 I asked

15 women

6 18
5 19 - 30
2 31 - 40
2 41 - 50

3 had heard of Loft

15 said they would shops there

Competitors was
Next
Gap
Zara
H&M

Ann Taylor Questionnaire

Hello, we are Fashion Communication and Promotion students doing some primary research on whether an American brand would survive in the UK market. Here are two quick questions and all the information you write down will be anonymous and confidential. Who you like to continue?

Gender

 Male

Female


How old are you?

Under 18 19 – 30 31 – 40 41 – 50 51 – 60 60+


Have you heard of the American store Ann Taylor?

Yes No


Here are images of their summer collection

Would it be somewhere you would be interested in shopping at if it entered the UK?

Yes No






Do you think that Ann Taylor has any similar competitors in the UK?
Yes No

If yes, who?

___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

We have done this questionnaire to see if there is any chance that the brand Ann Taylor would be able to survive in the UK and if people would be interested in the brand!


I've done 15 people and these are the results I got,

15 Females,

7 19 - 30 year olds
5 31 - 40 year olds
3 41 - 50 year olds

One had heard of Ann Taylor

14 said they would be interested in shopping there
1 said they wasn't sure - had to see it in person

Competitors said were
Marks and Spencers
Wallis
Debenhams
Gap

Tuesday 8th of May meeting - 20 minutes long

Today Jodie, Steph and myself met up to discuss the brief, we decided on which people should have a start on areas. We have decided to start the research part before coming up with promotional ideas and the big idea.

We are then meeting on Thursday to discuss what we have done and add work we have created to the blog for each other's opinions and feedback.