Figure 15: Where women have bought clothing for themselves, 2002-08
2002
|
2004
|
2006
|
2008
|
% change
2002-08 |
% change
2006-08 | |
Base: women aged 15+
|
1,646
|
1,685
|
1,677
|
1,602
| ||
%
|
%
|
%
|
%
| |||
47
|
46
|
40
|
45
|
-2
|
+5
| |
10
|
15
|
21
|
32
|
+22
|
+11
| |
Next (incl. Directory)
|
23
|
29
|
30
|
30
|
+7
|
-
|
New Look
|
26
|
23
|
25
|
26
|
-
|
+1
|
Celebrity endorsements
· Despite predictions for some time now that consumers would tire of celebrities, this still does not appear to be happening. But, retailers are more careful and choosy about such collaborations and what they want to achieve
Trends
· Dresses and special occasionwear have been the winners of the spring/summer season, and the emergence of ‘New Boho’ will help drive future interest.
Figure 21: Trends in outerwear bought in the last 12 months, 2006-10
Base: women aged 15+
2006*
|
2007
|
2008
|
2009
|
2010
|
% point change
| |
Sample size:
|
6,620
|
13,866
|
12,749
|
12,722
|
13,026
|
2006-10
|
%
|
%
|
%
|
%
|
%
| ||
Any outerwear
|
87
|
85
|
85
|
84
|
84
|
-3
|
Off trend:
| ||||||
Jumpers/woollens and sweatshirts
|
64
|
66
|
60
|
62
|
62
|
-2
|
Blouses/shirts/t-shirts/tops
|
75
|
75
|
73
|
73
|
76
|
-
|
Trousers
|
66
|
65
|
65
|
62
|
61
|
-5
|
Sports clothing
|
32
|
28
|
27
|
27
|
27
|
-5
|
Jackets
|
42
|
39
|
37
|
37
|
36
|
-6
|
Suits
|
18
|
15
|
12
|
11
|
11
|
-7
|
T-shirts/polo shirts
|
64
|
60
|
58
|
57
|
56
|
-8
|
Skirts
|
57
|
53
|
49
|
44
|
40
|
-16
|
On trend:
| ||||||
Jeans
|
49
|
53
|
53
|
53
|
50
|
-
|
Coats/raincoats
|
34
|
39
|
40
|
42
|
44
|
+10
|
Dresses
|
34
|
35
|
36
|
39
|
42
|
+9
|
* Filtered by fieldwork period (April-September 2006)
Forecasts
· Over the next four years, Mintel forecasts that the women’s fashion market will grow 8.2% to reach £21 billion in 2015.
· The changing structure of the population will have a big influence on the market. The growth in 25-34s is important for the sector and will boost the women’s fashion market as these consumers buy clothes on a regular basis and will pay for quality.
Advertising
· The biggest womens wear advertiser, according to the data from Nielsen Media Research, is Marks & Spencer, with a spend of almost £28 million, or 18.9% of the total. The effect of its increased spending has been to put pressure on other retailers to compete for customers’ attention.
Expenditure on womenswear advertising, 2003-07
2003
|
2004
|
2005
|
2006
|
2007
|
% change
| |
£m
|
£m
|
£m
|
£m
|
£m
|
2003-07
| |
8.1
|
7.9
|
15.2
|
25.5
|
27.7
|
+243.2
| |
0.0
|
0.1
|
0.2
|
1.5
|
8.0
|
n.a.
| |
Debenhams
|
2.8
|
2.0
|
2.9
|
2.9
|
6.9
|
+147.1
|
4.0
|
4.5
|
5.6
|
4.5
|
6.9
|
+71.0
| |
3.7
|
2.5
|
5.6
|
4.8
|
3.7
|
+0.5
|
· Very strong growth was seen in the high-end segment in 2010/11: in aggregate, the four leading high-end department stores posted 7.6% sales growth.
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