Questionnaire Explaination

From the questionnaire about the USA store Loft it is obvious that most people would shop there as out of the people asked 15 said they would shop at Loft if they had stores in the UK as they were interest in their products as they said they were bright, colourful, bold, functional and casual. Also from all different ages asked most of them said they would which shows the brand is for many consumers not just one specific area. Out of all the people asked three people had heard of it. And they said their competitors were Marks and Spencers, Wallis,  Debenhams,  Gap

From the questionnaire about the USA store Ann Taylor again most people when asked said they would shop there with 14 people saying they would as they were interest in their products as they said they were functional, formal, current trends, sophisticated and dressy. Also from all different ages asked most of them said they would shop there which shows the brand is for many consumers not just one specific area. Out of the people asked only one had heard of it. Competitors was Next, Gap, Zara, H&M