If we are thinking of promoting through celebrities here is an article about how Marks and Spencers sales increased because of Jamie RedKnapp. ( and Marks and Spencers is a competitor of Ann Taylor)
Marks & Spencer saw sales increase over the last three months, helped by celebrity endorsements from the likes of the England football team and ex-player Jamie Redknapp as well as the World Cup. But new boss Marc Bolland admitted that the recent budget has made the company cautious about the outlook for consumer confidence and spending.
Presiding over his first set of figures since being lured away from supermarket Wm Morrison, Bolland announced M&S's third consecutive quarterly rise in sales.
The retailer has scored some notable successes in clothing by relying on celebrity endorsement. In May, footballer-turned-Sky Sports pundit Jamie Redknapp became the face of M&S menswear and he has already helped sell 38,000 polo shirts. M&S also sold 5,000 replicas of the suits worn by the England football squad, despite the team's disappointingly early exit from the tournament.
The World Cup also saw M&S launch a promotion for branded beers which had a surprising knock-on effect on its own-brand beer – one of many recently introduced lines for the retailer. Sales of M&S beer doubled during the promotion of branded beers.
As it says that the footballer help sell polo shirts and suits we could possibly get a celebrity which is very similar to Ann Taylor and then this could be a point of them selling more products.
http://www.guardian.co.uk/business/2010/jul/07/marks-and-spencer-sales-figures
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